Why Zomato and Swiggy are failing?

When a business can’t differentiate between Apple and Oranges, it eventually fails.

The above principle applies even more so in the service industry. The hair cut and shaving cannot be priced the same.

The share price of Zomato has fallen by half. The company is running in losses and is clueless about its Strategy. It is trying to rope in new customers by intensive marketing but is failing to keep existing customers.

To be fair to Zomato, its competitors are doing no better. They are in the same boat and suffering the same fate.

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