The Crowd Suppliers: A Business hidden in plain sight.

A secret Business in India.

Crowd is to democracy what ink is to news papers. The news papers may not be main churning force in debates but but they have not seized to exist even if relegated to quite irrelevance. Something similar is about crowds. Democracies much less it’s elections can not be imagined without crowd gatherings and elections rallies and all the usual high decibel celebrations.

It is even more unimaginable in a democracy of 1.3 billions. Apart from elections, crowds are also required for protests, supports or dissent on the issues. It is the time tested old method which has worked for over century. Right?

So, from where does this crowd comes? Well in India, things have taken a turn for more than a decade. People who matter watch on television and decide and those who visit, they do not matter.

India, is always on election. First General (Federal) Elections. Than State Elections, Municipal Elections, Village Elections. It never ends. But what is seen in last few years that the crowd pulled in elections rallies had no proportion with Elections results. Those who lost elections, had equally packed grounds or perhaps only slightly less than the winner. So what makes this crowd?

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