Research in Motion was the first successful company to provide data communication on the move. It’s unique business model ensured is stupendous success and windfall profits. But earning from an idea can never be forever. About three years back Google started to offer same data sync and Gtalk services for free with its Android and email sync on other devices and Microsoft followed the suit. RIM instead of finding new idea or model went on to sell blackberry to house wives and students (with free b2b chat). That served only as a temporary measure to postpone the doomsday. Sadly the new CEO of the company could know the need for change only now. He admits:
I did my own reality check on where the entire company really is,” he said during a conference call with analysts. “It is now very clear to me that substantial change is what RIM needs.” ( See http://in.reuters.com/article/2012/03/30/rim-idINDEE82S0J020120330)
It is a pity that people who evolved such a brilliant concept should fail to find new ideas.
© Sandeep Bhalla
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